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Explore MBA Careers with Virbic

A career exploration platform that helps MBA students understand, explore, and compare 290+ career roles across specializations.

Amplivate Case Study: Building Virbic – A Career Exploration Platform for MBA Students

Executive Summary

Virbic is a career exploration platform designed to help MBA students understand the wide range of roles that exist across different specializations such as Marketing, Finance, Operations, HR, Sales, and Systems.

While MBA students often choose a specialization early, they frequently lack clarity about the specific roles available within that specialization and what those roles actually involve.

Virbic solves this by presenting a structured database of approximately 290 MBA career roles and allowing students to explore, analyze, and compare them across multiple dimensions such as responsibilities, required skills, career progression, salary growth, stress level, work hours, and travel requirements.

The Career Clarity Problem

Role Awareness Gap

Students know specializations like Marketing or Finance but struggle to understand the specific roles available inside them.

Limited Career Insights

Most placement data only shows company names and salary packages without explaining what the role actually involves.

Placement Pressure

Students often make career decisions quickly during placements without having explored all possible role options.

Fragmented Information

Career insights are scattered across blogs, forums, and alumni conversations instead of structured knowledge.

Introducing Virbic

Virbic transforms MBA career exploration into an interactive playground where students can explore roles within each specialization and understand them through structured insights.

Role Exploration

Browse roles across MBA specializations and discover career options you may not have considered.

Role Intelligence

Understand responsibilities, KPIs, required skills, tools, and certifications for each role.

Career Progression

Visualize career paths and salary growth from entry level to leadership roles.

Work Reality

Understand work hours, travel frequency, stress levels, and lifestyle implications.

Product Development Approach

Virbic was built with a product-first mindset focused on solving a specific problem: helping MBA students gain clarity about career roles before placements.

The platform was designed as an exploration workspace rather than a recommendation engine, allowing students to discover and analyze roles themselves instead of relying on algorithmic suggestions.

Technical Architecture

  • Next.js (App Router)
  • TypeScript
  • Tailwind CSS + ShadCN UI
  • Prisma ORM
  • PostgreSQL (Supabase)
  • Vercel deployment

Current Status

Virbic Version 1 currently contains a database of approximately 290 MBA career roles across major specializations. Students can explore roles, analyze career insights, and compare roles across important career attributes.

The Road Ahead

  • Advanced role filtering
  • Role comparison dashboards
  • Career pathway visualization
  • Improved search and discovery

Why Virbic Matters

Virbic helps MBA students make more informed specialization and career decisions by transforming scattered career information into structured, comparable role intelligence.