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Transform Documents with Virbic AI

Virbic is the AI-powered tool that repurposes your documents—pitch decks, CVs, blogs—into tailored formats like proposals, threads, or carousels with precision. Launching soon!

Amplivate Case Study: Building Virbic – Revolutionizing Document Repurposing

Executive Summary: Virbic’s User-Centric, Product-Driven Mission

Virbic is an innovative document repurposing tool designed to empower freelancers, solo founders, CEOs, and content managers by simplifying the creation of tailored content for diverse use cases. Whether transforming a business proposal into a LinkedIn post, a legal agreement, a Product Requirement Document (PRD), or an email sequence, Virbic leverages industry-leading AI APIs to deliver optimized outputs with the right tone, length, and content. Developed by Amplivate, a software development firm specializing in healthtech, AI innovation, startup MVPs, logistics, and enterprise applications, Virbic embodies our user-centric philosophy and product-driven approach.

As a new firm founded in July 2025, Amplivate built Virbic to address the inefficiencies of manual document repurposing, saving time and ensuring professional results for resource-constrained startups. This case study details the problem Virbic solves, our user-focused development journey, and how Amplivate’s expertise can benefit startups through our “MVP Kickstart Week” program.

Why Amplivate?

Amplivate’s expertise in AI and user-centric design makes Virbic a game-changer for startups, offering a free week of consulting to accelerate your MVP.

The Universal Challenge: The Pain of Document Repurposing

The Content Burden

Professionals across industries face the repetitive and time-consuming task of repurposing content for multiple platforms and purposes. Freelancers, solo founders, CEOs, and content managers juggle proposals, social media posts, compliance reports, and more, each requiring unique tone, length, and structure.

Manual Hassles & Inefficiencies

Time-Intensive Rewriting

Crafting a 280-character X post or a multi-page PRD from the same source content can take hours or days.

Inconsistent Quality

Manual repurposing leads to varying tone, clarity, and professionalism, requiring multiple revisions.

Fragmented Needs

A single idea may need to be transformed into a legal contract, social media campaign, or technical document.

Cognitive Overload

Deciding what to include or exclude for each document type overwhelms busy professionals.

The Gap in Existing Solutions

Current tools lack context-aware, optimized outputs tailored to specific use cases, and advanced solutions are often expensive or complex. Virbic fills this gap with an intuitive, AI-powered platform.

Introducing Virbic: Intelligent, User-Centric Document Repurposing

Virbic’s Core Promise

Virbic eliminates the friction of document repurposing, empowering users to create tailored content effortlessly and focus on growing their business.

Key Functionality (Version 1.0)

Virbic Workflow

Input Content
Select Output
AI Optimization

Input your content, select the desired output type, and let Virbic’s AI optimize it for tone, length, and relevance.

Context-Driven Input

Provide core content and specify context (e.g., target audience, platform).

Use Case Selection

Choose from social media posts, documents, or smart actions like summarization.

AI-Powered Optimization

Adjusts tone, length, and content for each use case with precision.

Seamless Delivery

Generates polished outputs in seconds, downloadable or editable.

Amplivate’s Product-Driven Approach

Discovery & Problem Validation

Surveys with 20 freelancers and founders revealed 65% spent over 10 hours weekly on repetitive content tasks. Internal insights from Amplivate’s products confirmed the need for automation.

Strategic Planning

Targeted freelancers, founders, CEOs, and content managers, prioritizing 12 document types and deferring advanced integrations to future releases.

User-Centric Design

Virbic’s interface includes a clean input form, output selection dashboard, and downloadable results with previews, tested with 10 internal users for 90% intuitiveness.

Agile Development Process

Seven bi-weekly sprints over 3 months delivered the MVP, from requirements definition to UI refinement.

Discovery

Identified document repurposing as a key pain point via surveys and internal insights.

Agile Sprints

Delivered MVP in 3 months through 7 sprints, focusing on core features.

User Testing

50+ test cases achieved 90% accuracy in tone and content relevance.

Technical Excellence: Building a Scalable Solution

Technology Overview

Tech Stack

  • Frontend: Modern JavaScript framework for responsive UI
  • Backend: Node.js with Express.js for efficient APIs
  • AI: Industry-leading NLP APIs for content optimization
  • Infrastructure: AWS with Docker, Redis, and BullMQ
  • Database: PostgreSQL for user and session management

AI-Powered Document Generation

Virbic uses NLP for contextual understanding, optimizing tone, length, and content for each use case, with smart actions like summarization and brainstorming.

Scalable Architecture

Microservices, queue management with Redis and BullMQ, and cloud hosting ensure scalability and reliability.

Data Security and Privacy

TLS and AES-256 encryption, GDPR/CCPA compliance, and explicit consent for AI processing protect user data.

The Build Journey: From Vision to Pre-Launch

Development Sprints

Seven sprints over 3 months delivered the MVP, from AI integration to UI refinement.

Managing Scope and Timelines

Prioritized 12 document types and smart actions, deferring advanced integrations to meet the July 2025 deadline.

Internal Testing Results

Proposal Conversion

Converted a 500-word proposal into a LinkedIn post, PRD, and email draft in 5 minutes, saving 95% time.

Legal Agreement

Generated a memorandum of understanding in 7 minutes with 92% accuracy.

Summarization

Summarized a 1000-word report into a 150-word overview in 3 minutes, 95% clarity.

Brainstorming

Generated 10 marketing ideas in 2 minutes, 80% rated actionable.

Current Status & Early Achievements

Where Virbic Stands

As of July 3, 2025, Virbic is in pre-launch, with a fully developed MVP supporting 12 document types and 4 smart actions.

Key Milestones

Feature Completion

Supports social media, documents, and smart actions like summarization.

Testing Success

Achieved 90%+ accuracy in tone and content across 50+ test cases.

Lessons Learned: Refining Our Approach

MVP Scoping

Focusing on core features ensured a high-quality MVP within 3 months.

AI Integration

Iterative feedback loops improved AI accuracy by 10%.

User-Centric Design

Minimal clicks and clear previews made Virbic accessible to non-technical users.

Product-Driven Mindset

Building for real problems ensured actionable outcomes.

The Road Ahead: Virbic’s Vision

Version 1.0 Beta Launch

Scheduled for late July 2025, targeting 80% user satisfaction and 50%+ time savings.

Long-Term Vision

Expand to new document types, integrate with platforms like Google Workspace, and introduce predictive AI features.

Why Virbic Matters to Your Business

Amplivate’s Expertise

Expertise in AI, scalable engineering, and user-centric design positions Amplivate to help startups succeed.

Our Entrepreneurial Journey

As a startup founded in July 2025, Amplivate understands the challenges of building MVPs with limited resources.

MVP Kickstart Week

Apply at amplivate.com/kickstart for a free week of consulting to strategize and prototype your MVP.

Next Steps: Unlock Your Potential with Amplivate

Join our MVP Kickstart Week to experience Amplivate’s user-centric, product-driven approach. Contact us at info@amplivate.com or apply at amplivate.com/kickstart.

Start Your MVP Journey